If you are a small business owner, you may be thinking, “why is branding imagery important to my business?” Having a clear and consistent brand is vital to building a successful business, whether you run a small business or a really large one. First, let’s define “brand” and “personal brand”. Brand is essentially the “feeling” consumers get when they use your product (s) / encounter your business online or in person. If you think about your favorite athletic shoe brand, for example, the brand might represent traits such as athleticism, performance, and strength to you. When you see the logo for that company, you automatically feel and think of these traits because of how the company presents its product. In short, you trust the company with your purchase of the shoes because the company has built a reliable presence and a good product.
Personal branding is similar, but also slightly different. It relates to how consumers view “you”. YOU are your brand, which is often true for small businesses. Personal branding is marketing “you”, and describes the feeling consumers have about you as they encounter your business (you) in person, online or on social media. This is important for a few reasons.
Personal branding is tied to your “why”. The reason why you run your business and share your gifts with your community should drive how consumers view you online. If you are a cake artist and bake cakes for weddings because you value serving clients in an excellent and positive way with your artistic talent, your imagery may show you working on the intricacies of your art along with the details of the various processes you may use. Your headshots should support your why as well by illustrating your positivity and confidence.
Additionally, connection matters. Consumers often want to be able to relate to the people who own the business before they choose to hire them or purchase from them, especially when it is service related. Consumers do research. Therefore it is important to show up online in a positive and consistent manner or they will be less likely to trust you. Consistent usage of engaging and authentic branding imagery on social media and on your website can help to build connection. Connection online often has to happen before a client will be comfortable with idea of meeting with you or using your services.
We offer a range of services to help you achieve the results you’re after. Not sure what you need, or what it costs? We can explain what services are right for you and tell you more about our fees. Get in touch below.
The Branding Micro Session is designed to provide head shot (one outfit) and detail images for you to use for a professional looking online presence.
$199 | 1 hour
The Branding Content Boost is perfect for the small business owner who needs a seasonal update / new product update for their online presence.
$125 | 30 minutes
The Full Session is designed to provide a larger variety of images, head shots with two outfits for you so that you have imagery to use for your business.
$375 | 1.5 – 2 hours
“As a new business, branding is critical! We have used Joy from Belle Eve Photography for most of our branding imagery and she is simply the best! She captures your vision and is amazing to work with. I would recommend her EVERY TIME!”
-C.J. McDonald (Under the Stars Farm)
Architectural | Real Estate Photography
Contact for more information: 757-256-8788 | firstname.lastname@example.org