As a creative business owner, your images should help to tell your story and support the mission and vision statements of your business. You have a message that you want to get out there. In order to achieve this, you need more than just head shots. Your potential clients want to know who you are because they want to know if they can authentically connect with you. That is where “showing” who you are is important. What does your work look like? How do you do what you do? What are your hobbies? Sharing those details through your imagery will uplevel your business, giving you a consistent and approachable presence online and in your marketing.