Working with small businesses in the creative industry requires an awareness of not only their overall brand, but also their unique processes and talent. I had the honor of doing a branding session for a Wilmington, North Carolina based interior design company that specializes in modern classic coastal design. This interior designer needed images of a beautiful York County, Virginia home that she creatively designed using soft, bright coastal hues, natural materials, and greenery. She also desired to have some images of her in action.
I worked to provide images of the spaces that she designed in the luxury coastal home along with detail shots in those areas. The rooms she designed were elegant and impressive, so it was essential to really focus on not only the room as a whole, but also the unique details in each room. Her brand is light and bright. Therefore, I crafted imagery that was lifelike and bright in order to align with her brand and her marketing.
After I completed photographing the beautifully designed and decorated spaces, I worked with the interior designer to create bright lifestyle imagery of her arranging greenery in the kitchen and arranging pillows on the master bedroom sofa that she could use for social media and website content. Last, I captured several casual headshots of her in several locations in the home- the gourmet kitchen and in one of the offices.