This real estate broker branding session took place at the Historic Post Office in Hampton, Virginia. Locations are important to your branding session. This real estate agent wanted images in a nice home setting. We chose the Historic Post Office Bridal Suite for this because of the beautiful living space. We also used the Groom’s Suite as well, which has darker colors, a pool table, and a leather couch. He was looking for imagery that conveyed his professionalism, approachability, real estate knowledge and some of the hobbies he enjoys.
We started out in the Groom’s Suite at the pool table where we captured him enjoying a solo game of pool. This worked to show not only his hobby, but also could be used as an analogy in his social media content. He is also a huge football fan, so we captured him with a football as he relaxed on the leather couch. He’s an outgoing guy, so we used that aspect of his personality to show “him” as he interacted with the football and cheered the win of his team. Images such as these were perfect for his content.
After he changed to his professional looking outfit, we worked together to capture “a day in the life” of a real estate broker. For this section of his branding session, we incorporated some of the tools he uses when he is serving his clients. Last, we captured some casual and fun headshots and personality shots that complemented his brand.